Real case · A business I run (GPOS was built for Gourmet Planet)
THE GIG, rebuilt from what survived
THE GIG – The Great Indian Golchakkar ran from 5 to 7 February 2016 at Jawaharlal Nehru Stadium in New Delhi, from noon to 10 pm, with ₹200 entry. It had three parts: food, music and crafts. Wire reports from IANS, PTI and ANI at the time described it as curated by Gourmet Planet. Sonny Walia was its curator, and I was partner and show runner.
The official animated trailer.
What was scattered
14 photographed pagesSponsorship deck
Six pages of the official site, archived 25 January to 24 February 2016: index, schedule, cuisines, arts and crafts.
6 archived pagesOfficial website, 25 Jan – 24 Feb 2016
334 screenshotsFacebook page
3 filesVideo files
“Gastronomical, artisanal, musical feast set for Delhiites”Business Standard (IANS), 22 January 2016
14 itemsPress
21 videosPublic videos
One page of a design studio's portfolio, from about 2019, which prints the date as 13 January 2016.
1 pageA design studio's portfolio
None of them, alone, said what THE GIG was. Together they do.
How GPOS joined them
Keep what agrees. Follow what doesn't. Label everything as a fact, a pattern, a hypothesis, an unknown or a conflict, and show the source.
What the join found
An untitled video in the festival's Facebook archive.
An untitled video in the festival's Facebook archive turned out to be ANI's broadcast report from opening day. Its title card, watermark and running time of 4 minutes 8 seconds all matched. GPOS identified it and transcribed it.
1. The film nobody had labelled.
Eleven sources give a date. They do not agree.
The deck, the website, the trailer, the ANI report and four press listings all put the festival on 5–7 February 2016. Three sources printed January. One of them was a wire preview that another paper ran correctly the next day. GPOS kept the eight and logged the three as a conflict. My own memory had it three days early.
2. Eight sources against three.
Our record listed no public video.
Our record listed no public video. A web search found one. Searching inside YouTube, channel by channel, found twenty-one: posted by people who were there, and one by Karsh Kale's own channel. Four called it "The Grub Carnival". Same uploader, same nights, same acts as the schedule, so GPOS joined them anyway.
3. From none to twenty-one.
Fifteen acts on a published schedule.
Six of the fifteen acts can be seen on those videos. Each act's first phone clip went up on the day of its slot on the published schedule, or the day after. So the schedule is not just what was planned. For those six acts, it is what happened. And every night's closing act is on video.
4. The schedule held.
The published schedule, archived 9 February 2016. Marked: acts that can be seen on public video.
Click a marked act to watch a public clip of it, in place. The clip loads from youtube-nocookie.com only when you click, and the uploader is credited.
Twenty-one public videos, and two of three parts.
Eighteen of the twenty-one videos are of the music, and nine of those are Papon's set. Food and crafts were two of the festival's three parts, but they are mostly in the press, not the footage. For a next edition that's a decision, not a footnote: the audience films the stage, so the food and craft stories need to reach it.
5. Where the phones pointed.
What GPOS still doesn't know
Footfall and ticket sales. No source has turned up, so the record says "unknown". GPOS doesn't guess.
Watch
Posted by the artist's channel: KARSH KALE. Loads from youtube-nocookie.com only after you press play.
Filmed by an attendee: A S (SetyaAnkit). Loads from youtube-nocookie.com only after you press play.
Food, crafts and culture
Two of the festival's three parts. The press covered them; the public videos mostly did not.
What this means for your business
Your business has a GIG of its own: a project, a site, a customer or a year whose story is spread across a ledger, a WhatsApp group, the CA's file and somebody's memory. The method is the same. Gather what survived, join it, keep what agrees, follow what doesn't, and say plainly what you still don't know.
Sources
Press, 14 items
- The Great Indian Gol Chakkar: You're Welcome, Delhi So Delhi, 2016-01-22
- Gastronomical, artisanal, musical feast set for Delhiites Business Standard (IANS), 2016-01-22
- Delhiites get ready for a gastronomical, artisanal and musical feast Indian Express (IANS), 2016-01-23
- GiG Carnival and other events to keep you occupied this February India Today, 2016-02-03
- GIG carnival a celebration of food, music, crafts News Nation (PTI), 2016-02-04
- GIG Carnival (Hindi) Amar Ujala, 2016-02-05
- Culinary tourism needs innovation and marketing to succeed CS Conversations, 2016-02-05
- GQ's Weekend Guide GQ India, 2016-02-05
- Delhi hosts carnival for food, music, crafts lovers Business Standard (IANS), 2016-02-06
- Food, arts and crafts at GIG carnival Business Standard (PTI), 2016-02-06
- 'The Gig Carnival' kick starts in New Delhi Business Standard (ANI video), 2016-02-06
- The sound of Karsh Deccan Chronicle, 2016-03-01
- The business of the food festival LiveMint, 2016-03-11
- The Great Indian Golchakkar at Delhi Outlook Traveller, 2016
ANI's news report from opening day is a link. ANI made it.
Official website, 6 pages
- Index archived 25 January 2016
- Schedule archived 9 February 2016
- Cuisines archived 24 February 2016
- Arts and crafts archived 2 February 2016
- Two further pages archived between 25 January and 24 February 2016
Public videos, 21
Instalively Streaming (edited by a streaming channel)
- The carnival 2016-02-12, 7:27
- Papon 2016-02-12, 12:21
- Papon 2016-02-12, 10:10
- jam-session 2016-02-12, 5:02
Shivangini Sethi (attendee)
- The carnival 2016-02-06, 2:34
A S (SetyaAnkit) (attendee)
- Papon 2016-02-07, 2:31
- Papon 2016-02-07, 2:30
- Papon 2016-02-07, 2:11
- Papon 2016-02-07, 1:47
- Papon 2016-02-07, 1:00
- Advaita 2016-02-08, 3:00
- Advaita 2016-02-08, 2:31
- SuperFuzz 2016-02-07, 0:31
- Karsh Kale 2016-02-07, 0:59
- Papon 2016-02-07, 3:56
- Peter Cat Recording Co. 2016-02-07, 1:00
- Papon 2016-02-07, 1:00
Noor H (attendee)
- The carnival 2016-02-05, 0:26
- Midival Punditz 2016-02-05, 0:42
- Midival Punditz 2016-02-05, 0:48
KARSH KALE (artist channel)
- Karsh Kale 2016-03-09, 3:18